Legal

GDPRcompliance

Last updated: February 2026

1. Data Controller

VIVID acts as the data controller for personal data processed through our platform. We are committed to protecting your rights under the General Data Protection Regulation (GDPR).

2. Legal Basis for Processing

We process your data based on: contract performance (providing services), legitimate interest (improving our platform), consent (marketing communications), and legal obligation (tax and billing requirements).

3. Your Rights

Under GDPR, you have the right to: access your data, rectify inaccurate data, erase your data ('right to be forgotten'), restrict processing, data portability, and object to processing.

4. Data Retention

We retain your data for as long as your account is active. After account deletion, we may retain certain data for up to 30 days for backup purposes, and billing records as required by law.

5. Data Transfers

Your data is processed on Cloudflare's global network. Cloudflare complies with EU-US Data Privacy Framework. We ensure adequate safeguards for any international data transfers.

6. Data Protection Officer

For GDPR-related inquiries or to exercise your rights, contact our team at hello@vividai.tv.

What VIVID is

VIVID is an AI content studio for e-commerce and brands: from your product photos it generates staged shots, videos, talking testimonials and edits ready for your website, marketplaces and social media. The service is for adults and for commercial use.

Google Sign-In is used only to create and recognise your account: we receive your name, email and profile picture, nothing more, and we never post anything on your behalf.

Generating intimate, sexual or nude imagery, or depicting real people without their consent, is not allowed. Automated filters refuse such requests and the account is suspended.